Balsam Hospital
Balsam Hospitalمستشفى بلسم

Visual Journey Mapping

Patient Journey Maps

Visual representation of the patient's complete journey through each department, from arrival to departure. Each touchpoint is mapped with actions, emotions, and opportunities.

Reception

الاستقبال

Patient Journey Flow

🚪

Pre-Arrival

Patient Actions

Check booking, prepare ID and insurance card

Staff Actions

Verify schedule availability, prepare patient file

Backstage

Update doctor schedules, check insurance contracts

📋

Arrival & Registration

Patient Actions

Submit ID, provide demographic data, confirm insurance

Staff Actions

Greet warmly (AIDET), confirm booking, open/update file, eligibility check

Backstage

Process insurance approval, update system records

Waiting

Patient Actions

Wait in designated comfort area

Staff Actions

Offer comfort amenities (water/tea), provide periodic updates on wait time

Backstage

Monitor queue status, coordinate with nursing triage

🩺

Transition to Clinic

Patient Actions

Follow directions to clinic area

Staff Actions

Guide patient to correct location, hand off to nursing team

Backstage

Notify physician of patient readiness

Patient Emotion Curve

Anticipated emotional state at each touchpoint — use this to identify moments that need extra care.

😐

Pre-Arrival

😟

Arrival & Registration

😟

Waiting

😊

Transition to Clinic

😟 Anxious😐 Neutral😊 Delighted

Pain Points

Unutilized staff due to role overlap
Wrong setup for insurance contracts
Unplanned receptionist leave causing gaps
SDC system hanging and span machine issues
Wrong doctor schedule entries
Unplanned clinic closures
Waiting for system fixes

Moments of Delight

Onboarding checklist for new staff
Ready-to-use physician profiles at reception
Develop comprehensive training plan
Implement Queue Management System
No reception left vacant at any time
Access to CCTV in OPD for monitoring

What Patients Need at Reception

Access to Service
Service availability
Guidance
Timely Service
Correct Service
Welcoming & Attentive
Knowledgeable Staff
Proactive expectation management
Informed