Balsam Hospital
Balsam Hospitalمستشفى بلسم
Info Desk
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Info Desk

مكتب المعلومات — Service Blueprint

3

Journey Stages

7

Customer Needs

5

Issues Found

2

High Severity

Service Blueprint Map

Patient Actions

Approach info desk with inquiry

Onstage Actions

Greet warmly, assess needs (booking, inquiry, sick leave, eligibility)

Backstage Actions

Maintain updated knowledge base of all services

Support Processes

SDC, Portal, Hospital Directory

Customer Needs

Available staff at all times
Welcoming & professional
Knowledgeable with correct answers
Fast action
Authority & access to system
Consider special needs
Understand patient's language

Staff Behavior Standards

Communication standards
Professional uniform
Grooming
Active listening
Problem solving

AIDET® Communication Script

Scenario

"Patient inquires about hospital services"

A

Acknowledge

Welcome! Good morning/afternoon. How may I help you today?

I

Introduce

I am [Your Name] at the Information Desk. I can help you with appointments, directions, or any questions about our services.

D

Duration

This will only take a moment. Let me look that up for you right away.

E

Explanation

Based on your needs, I recommend [specific service]. The [department] is located on [floor/direction]. Would you like me to book an appointment for you, or would you prefer I walk you there?

T

Thank You

Thank you for visiting us. If you need anything else during your visit, please don't hesitate to come back.

Waste & Issues Identified

highLack of updated information about services
mediumInsufficient training (8-10% gap)
mediumNo priority program for special needs
lowFinancial system issues for uniform procurement
highWayfinding gaps causing confusion

Constraints

Limited access to hospital systems
Lack of comprehensive training
No priority program for elderly/disabled
High-level reception tasks mixed with info desk duties
No CCTV access for security monitoring

Recommendations

Onboarding/offboarding program for staff
Script for info-desk interactions
Priority program for elderly and disabled
Access to all hospital systems
Wheelchair availability at entrance