Balsam Hospital
Balsam Hospitalمستشفى بلسم
Psychiatry Clinic
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Psychiatry Clinic

عيادة الطب النفسي — Service Blueprint

3

Journey Stages

8

Customer Needs

4

Issues Found

3

High Severity

Service Blueprint Map

Patient Actions

Check in (discreet process)

Onstage Actions

Greet warmly using first name only, guide to private waiting area, offer water/tea

Backstage Actions

Prepare consultation room, review referral notes, ensure privacy

Support Processes

Discreet Check-in System, Private Waiting Area, EMR

Customer Needs

Absolute confidentiality
Non-judgmental environment
Stigma-free experience
Comfortable, non-clinical setting
Trust building from first contact
Flexible appointment scheduling
Discreet billing and documentation
Crisis support availability

Staff Behavior Standards

Never discuss patient cases in public areas
Use neutral language (wellness, behavioral health)
Maintain calm, unhurried demeanor
Respect silence and processing time
Be aware of body language and non-verbal cues
Validate emotions without judgment

AIDET® Communication Script

Scenario

"New patient arrives for first psychiatric consultation"

A

Acknowledge

Good morning, [Patient's First Name]. Welcome. Please come right in. (Calm, warm, unhurried tone — use first name only for privacy)

I

Introduce

I am Dr. [Your Name]. I am here to listen and to help. Everything we discuss today is completely confidential.

D

Duration

We have about 45 minutes together today. There is no rush — we will go at whatever pace feels comfortable for you.

E

Explanation

This is a safe space. You can share as much or as little as you feel comfortable with. There are no wrong answers, and there is no judgment here. I may ask some questions to better understand how you are feeling, and together we will explore what might help. Would you like to start by telling me what brought you here today?

T

Thank You

Thank you for trusting me with this, [Patient's First Name]. That took real courage. Here is what I suggest as our next steps. You also have my office number and our 24-hour support line if you ever need to talk between appointments.

H.E.A.R.T. Service Recovery Script

Scenario

"Patient becomes emotionally overwhelmed during session"

H

Hear

Sit quietly. Allow the patient to cry or express emotions without interruption. Offer tissues.

E

Empathize

It is okay to feel this way. These emotions are valid, and this is a safe place to let them out.

A

Apologize

I am sorry this is so painful. I know it takes a lot of strength to talk about these things.

R

Respond

We can take a break whenever you need. Would you like some water? We can sit quietly for a moment, or we can continue when you are ready. There is no pressure at all.

T

Thank

Thank you for being so open with me today. This is an important step in your journey, and I am honored to be part of it.

Waste & Issues Identified

highPatients avoiding appointments due to stigma
highLack of privacy in waiting area causing anxiety
highStaff using stigmatizing language
mediumLong gaps between follow-up appointments

Constraints

No separate waiting area for psychiatry patients
Stigma preventing patients from seeking help
Limited therapist availability
No crisis intervention protocol
Shared reception with other departments

Recommendations

Ensure maximum confidentiality — separate entrance/waiting if possible
Use a calming, non-clinical environment (soft lighting, comfortable seating)
Train all staff on mental health stigma sensitivity
Never announce the department name loudly in waiting areas
Provide crisis hotline information to all patients
Implement a discreet check-in process
Use neutral department naming on appointment cards