Balsam Hospital
Balsam Hospitalمستشفى بلسم
Pediatrics Clinic
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Pediatrics Clinic

عيادة الأطفال — Service Blueprint

4

Journey Stages

8

Customer Needs

4

Issues Found

2

High Severity

Service Blueprint Map

Patient Actions

Parent checks in with child

Onstage Actions

Greet child by name with warmth, offer coloring book or toy, guide to child-friendly waiting area

Backstage Actions

Prepare age-appropriate equipment, review vaccination history

Support Processes

Pediatric EMR, Play Area, Child-Safe Environment

Customer Needs

Child-friendly environment
Gentle and patient staff
Clear explanation to parents
Minimal pain and fear
Quick service (children get restless)
Clean and safe space
Age-appropriate communication
Parental involvement in care

Staff Behavior Standards

Speak to the child first, then the parent
Get down to child's eye level
Use simple, non-threatening language
Offer choices to give child sense of control
Praise the child for bravery
Use distraction techniques during procedures

AIDET® Communication Script

Scenario

"Child arrives with parent for a check-up"

A

Acknowledge

Hi there, [Child's Name]! Welcome! What a cool [shirt/backpack/toy] you have! (Then to parent) Good morning, Mr./Ms. [Parent Name]. Welcome to our pediatrics clinic.

I

Introduce

I am Dr. [Your Name], and I am going to be your special doctor today, [Child's Name]. (To parent) I will be taking care of [Child's Name] today.

D

Duration

(To parent) Our visit today will take about 15-20 minutes. (To child) It will be super quick — we will be done before you know it!

E

Explanation

(To child) I am going to listen to your heart with this cool stethoscope — want to try it first? Then I will look in your ears with this tiny flashlight. Nothing will hurt, I promise. (To parent) After the examination, I will discuss my findings and any recommendations with you.

T

Thank You

(To child) You were SO brave today, [Child's Name]! You get to pick a sticker from our treasure box! (To parent) Thank you for bringing [Child's Name] in. Here are the instructions — please call us if you have any concerns.

H.E.A.R.T. Service Recovery Script

Scenario

"Child is crying and refusing examination"

H

Hear

Allow the parent to comfort the child. Do not rush or force the examination.

E

Empathize

I know this can be scary, [Child's Name]. It is okay to feel that way. (To parent) I completely understand — many children feel this way, and we are in no rush.

A

Apologize

I am sorry this is causing [Child's Name] distress. Let us try a different approach.

R

Respond

How about we let [Child's Name] sit on your lap? I can examine the teddy bear first to show [Child's Name] that it does not hurt. We can also take a short break and try again when [he/she] is ready.

T

Thank

Thank you for your patience. [Child's Name] did wonderfully, and we got everything we needed.

Waste & Issues Identified

highChildren crying due to fear of clinical environment
highLong waits causing restless children and frustrated parents
mediumAdult-sized equipment used on children
mediumNo dedicated play area causing children to wander

Constraints

No dedicated child-friendly waiting area
Limited pediatric-specific equipment
No distraction tools (tablets, toys) during procedures
Shared waiting area with adult patients
No breastfeeding room nearby

Recommendations

Create a colorful, child-friendly waiting area with toys and books
Use distraction techniques during procedures (bubbles, cartoons, stickers)
Train staff on age-appropriate communication
Provide reward stickers or small toys after visit
Designate a breastfeeding/nursing room near pediatrics
Use child-sized furniture and equipment
Display cartoon characters on walls and ceiling tiles