Balsam Hospital
Balsam Hospitalمستشفى بلسم
Dental Clinic
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Dental Clinic

عيادة الأسنان — Service Blueprint

4

Journey Stages

8

Customer Needs

4

Issues Found

2

High Severity

Service Blueprint Map

Patient Actions

Check in, complete dental history form

Onstage Actions

Greet warmly, review dental history, take X-rays if needed, explain findings

Backstage Actions

Prepare treatment room, sterilize instruments, review previous records

Support Processes

Dental EMR, X-ray System, Sterilization Unit

Customer Needs

Pain management and minimization
Control during procedure (stop signal)
Clear explanation before any action
Gentle approach
Clean and sterile environment
Modern equipment
Cosmetic options explained
Post-procedure care instructions

Staff Behavior Standards

Explain every tool before using it
Check comfort frequently during procedure
Use tell-show-do technique
Offer breaks during long procedures
Warn before any sensation change
Provide mirror for patient to see progress

AIDET® Communication Script

Scenario

"Patient arrives for a dental procedure (addressing dental phobia)"

A

Acknowledge

Good morning, Mr./Ms. [Patient Name]. Welcome to our dental clinic. I can see from your file this is your first visit — how are you feeling about today? (Warm, non-judgmental tone)

I

Introduce

I am Dr. [Your Name], your dentist. And this is [Assistant Name], who will be assisting me. We are both here to make sure you are comfortable.

D

Duration

Today's procedure should take about [X] minutes. We will take breaks whenever you need them.

E

Explanation

Before we begin, I want you to know that you are in control. If at any point you want me to stop, simply raise your left hand like this (demonstrate). I will stop immediately, no questions asked. I will also explain every single step before I do it. First, I am going to apply a numbing gel so you will not feel the injection. Would you like to listen to music during the procedure?

T

Thank You

You did an amazing job today, Mr./Ms. [Patient Name]! Here are your post-care instructions. Take the prescribed medication as directed, and please call us if you experience any unusual discomfort.

H.E.A.R.T. Service Recovery Script

Scenario

"Patient panics mid-procedure and wants to leave"

H

Hear

Stop the procedure immediately. Remove instruments from the patient's mouth. Let them sit up.

E

Empathize

I completely understand, Mr./Ms. [Patient Name]. Dental procedures can be very stressful, and your reaction is completely normal.

A

Apologize

I am sorry this is causing you distress. Your comfort is more important than anything.

R

Respond

Let us take a break. Here is some water. We can continue when you are ready, or we can reschedule the remaining work for another day. There is absolutely no pressure. Would you like to try some deep breathing exercises together?

T

Thank

Thank you for telling me how you feel. That takes courage, and it helps me take better care of you.

Waste & Issues Identified

highPatient anxiety causing procedure delays
highNo-shows due to dental phobia
mediumRepeated visits due to incomplete treatment planning
mediumSterilization delays between patients

Constraints

High prevalence of dental phobia among patients
Limited distraction tools (no TV, no headphones)
No dedicated pediatric dental area
Panorama X-ray located outside dental area
Limited cosmetic dentistry options

Recommendations

Implement a 'stop signal' hand gesture for patient control
Offer noise-canceling headphones with music during procedures
Use topical anesthetic before injections
Provide ceiling-mounted TV or visual distraction
Create a phobia-friendly protocol for anxious patients
Offer warm towel after procedures
Display before/after treatment photos (with consent)