Balsam Hospital
Balsam Hospitalمستشفى بلسم
General Clinic
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General Clinic

العيادة العامة — Service Blueprint

3

Journey Stages

8

Customer Needs

4

Issues Found

2

High Severity

Service Blueprint Map

Patient Actions

Arrive at clinic waiting area after triage

Onstage Actions

Greet patient, confirm identity, update on expected wait time

Backstage Actions

Review patient file, check vital signs data from triage

Support Processes

HIS, Queue Display, EMR

Customer Needs

Minimal wait time after triage
Clear explanation of diagnosis
Respectful and attentive physician
Privacy during examination
Understanding of treatment plan
Prescription clarity
Follow-up instructions
Access to physician for questions

Staff Behavior Standards

AIDET communication at every interaction
Knock before entering examination room
Sit at patient eye level during consultation
Use teach-back method for instructions
Escort patient to next destination

AIDET® Communication Script

Scenario

"Patient enters the consultation room"

A

Acknowledge

Good morning, Mr./Ms. [Patient Name]. Please come in and have a seat. (Stand to greet, make eye contact, smile)

I

Introduce

I am Dr. [Your Name], your physician today. I have reviewed your vital signs and the reason for your visit.

D

Duration

Our consultation today will take about 15-20 minutes. I want to make sure we address all your concerns.

E

Explanation

I would like to start by hearing about your symptoms in your own words. After that, I will do a brief examination and then we will discuss the best treatment plan together. Please feel free to ask any questions at any time.

T

Thank You

Thank you for sharing all of that with me, Mr./Ms. [Patient Name]. Here is your treatment plan — the nurse will walk you through the next steps. If you have any concerns before your follow-up, please do not hesitate to call us.

H.E.A.R.T. Service Recovery Script

Scenario

"Patient upset about being seen by a different doctor than expected"

H

Hear

Listen to the patient's disappointment about not seeing their preferred physician.

E

Empathize

I completely understand your frustration, Mr./Ms. [Patient Name]. It is important to feel comfortable with your doctor, and I respect that preference.

A

Apologize

I am sorry that Dr. [Original Doctor] is not available today due to an unexpected situation.

R

Respond

I assure you that I have reviewed your complete file and I am fully prepared to help you. However, if you prefer, I can also reschedule you with Dr. [Original Doctor] at the earliest available time.

T

Thank

Thank you for your understanding. I will make sure your care is seamless regardless of which option you choose.

Waste & Issues Identified

highLong wait between triage and physician consultation
highPhysician running behind schedule
mediumIncomplete patient history requiring re-questioning
mediumUnclear follow-up instructions leading to return visits

Constraints

Limited consultation time per patient
Physician schedule overload
No standardized handoff from triage to clinic
Lack of patient education materials

Recommendations

Implement standardized clinic flow protocol
Display expected wait times on screens in waiting area
Ensure physician profiles are visible outside each clinic room
Provide patient education materials in waiting area
Implement post-visit follow-up call within 48 hours
Standardize handoff communication between nurse and physician