Balsam Hospital
Balsam Hospitalمستشفى بلسم
Ophthalmology Clinic
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Ophthalmology Clinic

عيادة العيون — Service Blueprint

4

Journey Stages

8

Customer Needs

4

Issues Found

2

High Severity

Service Blueprint Map

Patient Actions

Check in, proceed to pre-testing area

Onstage Actions

Greet warmly, guide to testing area, perform visual acuity and preliminary tests, explain each device

Backstage Actions

Calibrate equipment, prepare dilation drops if ordered

Support Processes

Ophthalmic Equipment, EMR, Queue System

Customer Needs

Fear of vision loss addressed
Clear explanation of eye tests
Gentle handling of sensitive eye area
Post-dilation care and guidance
Large-print instructions
Escort assistance after dilation
Modern diagnostic equipment
Quick access to results

Staff Behavior Standards

Announce every action before touching the eye area
Use gentle, steady movements
Provide verbal guidance for visually impaired patients
Offer arm for guidance when vision is impaired
Explain what each machine does before use

AIDET® Communication Script

Scenario

"Patient arrives for an eye examination with dilation"

A

Acknowledge

Good morning, Mr./Ms. [Patient Name]. Welcome to the Ophthalmology Clinic. (Speak clearly and at a moderate pace)

I

Introduce

I am [Your Name], the ophthalmic technician. I will be performing your preliminary tests before you see Dr. [Doctor's Name].

D

Duration

The pre-testing will take about 10 minutes. If you need dilation drops, there will be a 20-minute wait for them to take effect, and then the doctor's examination will be about 15 minutes.

E

Explanation

I will guide you through several tests. Each one is painless — I will explain what each machine does before we start. If the doctor orders dilation, your vision will be blurry for about 3-4 hours afterward, so please arrange for someone to drive you home. We will also provide you with sunglasses.

T

Thank You

Thank you for your patience today, Mr./Ms. [Patient Name]. Here are your complimentary sunglasses. Your vision should return to normal within 3-4 hours. Please do not drive until then. Let me walk you to the exit.

H.E.A.R.T. Service Recovery Script

Scenario

"Patient anxious about potential vision loss diagnosis"

H

Hear

Allow the patient to express their fears about their vision without rushing.

E

Empathize

I understand how frightening this must feel, Mr./Ms. [Patient Name]. Your vision is precious, and it is natural to be worried.

A

Apologize

I am sorry you are going through this uncertainty. I know waiting for answers is the hardest part.

R

Respond

Dr. [Doctor's Name] is one of the best in this field, and we have caught this early. Let me explain the treatment options available. Many patients with this condition maintain excellent vision with proper treatment.

T

Thank

Thank you for trusting us with your eye care. We will be with you every step of the way.

Waste & Issues Identified

mediumLong wait during dilation period (20-30 minutes)
highPatients driving home with dilated pupils
highVisually impaired patients struggling with navigation
mediumSmall-print materials given to vision-impaired patients

Constraints

Dilation wait time cannot be shortened (physiological)
Limited escort staff for visually impaired patients
No large-print materials available
No sunglasses provided after dilation
Shared waiting area with fully sighted patients

Recommendations

Warn patients about temporary vision changes after dilation
Provide sunglasses after pupil dilation
Arrange escort/driver notification for post-dilation patients
Create large-print materials for visually impaired patients
Implement a buddy system for guiding patients with impaired vision
Ensure all signage uses high-contrast, large fonts