Balsam Hospital
Balsam Hospitalمستشفى بلسم
Reception
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Reception

الاستقبال — Service Blueprint

4

Journey Stages

9

Customer Needs

7

Issues Found

4

High Severity

Service Blueprint Map

Patient Actions

Check booking, prepare ID and insurance card

Onstage Actions

Verify schedule availability, prepare patient file

Backstage Actions

Update doctor schedules, check insurance contracts

Support Processes

Queue System, HIS, CRM

Customer Needs

Access to Service
Service availability
Guidance
Timely Service
Correct Service
Welcoming & Attentive
Knowledgeable Staff
Proactive expectation management
Informed

Staff Behavior Standards

Communication standards
Professional uniform
Grooming
Active listening
Empathy
Proactive assistance

AIDET® Communication Script

Scenario

"Patient arrives for an appointment"

A

Acknowledge

Welcome to our hospital! Good morning, Mr./Ms. [Patient Name]. (Make eye contact and smile warmly)

I

Introduce

My name is [Your Name], and I will be taking care of your registration today.

D

Duration

I just need about three minutes to verify your insurance and update your file.

E

Explanation

Could I please have your ID and insurance card? While I process this, please feel free to have some infused water or tea. Once I'm finished, I will direct you to the waiting area for your clinic.

T

Thank You

Thank you for your patience, Mr./Ms. [Patient Name]. You are all set. Please have a seat in the waiting area, and the nurse will call you shortly.

H.E.A.R.T. Service Recovery Script

Scenario

"Patient upset about long wait time"

H

Hear

Allow the patient to express their frustration without interrupting or getting defensive.

E

Empathize

I can see that you are frustrated, Mr./Ms. [Patient Name], and I completely understand why. Your time is very valuable to us.

A

Apologize

I sincerely apologize for the delay you are experiencing today. The doctor had an unexpected situation.

R

Respond

Let me check exactly how much longer it will be. While you wait, can I offer you a complimentary coffee or tea? If the wait is too long, I can also help you reschedule.

T

Thank

Thank you for your patience and for bringing this to my attention. We are working hard to get you seen as quickly as possible.

Waste & Issues Identified

highUnutilized staff due to role overlap
highWrong setup for insurance contracts
mediumWrong doctor schedule entries
highUnplanned receptionist leave causing gaps
mediumUnplanned clinic closures
highSDC system hanging and span machine issues
mediumWaiting for system fixes

Constraints

Reception left vacant during breaks
SDC system hanging frequently
Span machine malfunctions
No Queue Management System
Poor communication between medical, nursing, and reception
Shortage of trained staff
No time for proper training
No proper staff recognition program

Recommendations

Onboarding checklist for new staff
Ready-to-use physician profiles at reception
Develop comprehensive training plan
Implement Queue Management System
No reception left vacant at any time
Access to CCTV in OPD for monitoring
Correct contract setup and coding
Access to translators for non-Arabic speakers